⚙️ How It Works
Ungating on Amazon Australia is when Amazon asks you to prove that you can source genuine products from a legitimate supplier. When you submit an invoice, Amazon checks a few key details to confirm your purchase is authentic. Once Amazon is satisfied, the brand restriction is removed, allowing you to list any product within that brand.
What Amazon Checks
When you submit an invoice, Amazon Australia reviews several important points:
Your name and business address match your Amazon Seller Central account
The supplier is a legitimate business, not an unverified retailer
The products on the invoice belong to the brand you want to unlock
The quantity meets Amazon’s minimum requirements
Any photos you provide clearly show the items and packaging
You don’t need to buy the exact product you plan to sell—only the brand needs to match.
Are Photos Required?
Photos aren’t always necessary, but they help new sellers. Amazon often requests more evidence when an account is new or has limited sales history. Uploading photos can speed up approvals and reduce declines.
You should upload photos when:
Your account is new
You’ve been declined previously
Your supplier invoice looks like a retail receipt
Amazon requests additional evidence
You don’t need photos if your account is trusted and you have a record of successful ungates. At that stage, Amazon usually approves based on the invoice alone.
What Triggers Approval
Amazon Australia is more likely to approve your ungate when your submission includes:
A clean invoice with accurate details
Information that matches your Amazon account
Clear supporting evidence (if required)
Consistent brand information matching the ASIN
This shows Amazon that your purchase is genuine and that your account is trustworthy.
Why You May Still Get Declined
Declines are common, even with valid invoices, and often have nothing to do with your supplier. The system may just be cautious with new accounts.
Common reasons for declines include:
Amazon wants clearer photos
The invoice has been flagged for manual review
The file upload was unclear
Your account has limited selling history
A decline doesn’t mean your submission is wrong—resubmitting is often enough.
What Happens After Approval
Once your ungate is approved, the brand becomes unlocked on your account. As you complete more ungates and make sales, your account gains trust, leading to:
Faster approvals
Auto-ungates for certain brands
Fewer restrictions in the future
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