📊 Understanding Account Metrics

Your account metrics are how Amazon measures the health of your selling account. Strong metrics are essential for: The Buy Box, Staying ungated in categories, and Avoiding warnings or suspensions.

🧾 Key Metrics to Know

🛑 Order Defect Rate (ODR)

• Must stay below 1%.

• Includes negative feedback, A-to-Z claims, and chargebacks.

📦 Late Dispatch Rate

• Must stay below 4%.

• Applies mainly to FBM orders (not an issue if you only use FBA).

🚚 Valid Tracking Rate

• Must stay above 95% for FBM.

• Customers need reliable tracking info.

🎯 Cancellation Rate

• Must stay below 2.5%.

• Cancelling orders hurts trust with Amazon and customers.

⭐ Feedback & Reviews

• High positive feedback helps with Buy Box rotation.

• Negative feedback contributes to ODR.

🏆 Buy Box Eligibility

• Determined by account health, FBA usage, and fair pricing.

• If your metrics slip, you may lose Buy Box access.

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📍 Where to Check Metrics

You can view all of your performance stats in Account Health inside Seller Central.

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✅ How to Keep Metrics Healthy

• Use FBA wherever possible — Amazon handles shipping & customer service.

• Always respond to customer messages within 24 hours.

• Avoid cancelling orders — only list products you have in stock.

• Proactively deal with negative feedback (sometimes Amazon will remove it if it’s about FBA shipping).

• Keep invoices and documents ready in case of IP claims or authenticity checks.