🚨 Policy & Inauthentic Warnings

Amazon takes customer trust very seriously. If Amazon believes your listings or products might break their rules, you’ll receive policy warnings or inauthentic complaints.

🛑 Policy Warnings

These usually mean Amazon thinks you’ve broken a rule, such as:

• Listing against a brand’s intellectual property (IP) rights

• Selling restricted or gated items

• Using the wrong condition (e.g. selling “Used” as “New”)

• Violating safety requirements (toys, electronics, hazmat)

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🚫 Inauthentic Complaints

An inauthentic complaint means Amazon (or a customer) has raised doubts about whether your product is genuine. This does not always mean the product is fake — it can be triggered by:

• Missing or poor-quality invoices

• Buying from unapproved suppliers

• A customer complaining about packaging or quality

• Brands trying to block 3rd-party sellers

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✅ How to Handle Warnings

1. Don’t panic — most warnings can be resolved if handled correctly.

2. Gather evidence: invoices, order confirmations, supplier details.

3. Open a support case with a clear and professional explanation.

4. If rejected, resubmit with stronger evidence (persistence is key).

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🧠 Pro Tips

• Always buy from trusted suppliers (Amazon itself, wholesalers, or approved distributors).

• Keep all invoices for at least 2 years.

• Don’t try to fight warnings without evidence — it usually makes things worse.

• For gated products, only use invoices from authorised distributors or Amazon A2A purchases (must be 10 units on one invoice).

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🤝 How Seller Circle Can Help

These cases are stressful, but you don’t have to face them alone:

• Our team can review your warning and tell you exactly what Amazon wants to see.

• We’ll point you to the best suppliers for ungating invoices to resolve inauthentic claims.

• If you’re not sure whether to fight or drop a case, we’ll help you decide the safest route.