Getting declined for an ungating request on Amazon is extremely common — even when your invoice is 100% legitimate. A rejection does not automatically mean your invoice is bad or that you’ve done something wrong.
In many cases, Amazon simply wants more proof.
Some ungates are approved on the first attempt, while others can take 5–10 attempts (or more) depending on:
The brand or category
How restricted it is
Amazon’s internal review team at the time
Because of this, the goal is to over-document everything and make it as easy as possible for Amazon to verify your supply chain.
What to Do After an Ungating Rejection
When Amazon declines your ungating request, you’ll usually see an option to resubmit and/or add more information. This is where most sellers win their ungate.
Key Rule:
👉 The more supporting evidence you provide, the better your chances.
Extra Information That Significantly Improves Approval Odds
Below are the most effective types of extra information you can add when resubmitting.
1. Screenshots of Where You Purchased the Product
Include clear screenshots showing:
The supplier’s website
The exact product page
The URL bar visible
The business name of the supplier
This helps Amazon see that the product was purchased from a real, traceable business, not a random or unverified source.
2. Proof the Supplier Is a Verified / Legitimate Business
Where possible, include screenshots showing:
An “About Us” page
Business registration details
ABN / VAT / company number
Contact details (address, phone number, email)
Wholesale or trade wording on the site
If the supplier clearly states they are a distributor, wholesaler, or authorised reseller, screenshot this.
👉 This tells Amazon that your supply chain is legitimate.
3. Invoice + Matching Evidence
Even if your invoice is correct, Amazon may still reject it.
To strengthen it:
Ensure the supplier name matches the website
Ensure the address matches
Ensure product names match exactly (or are very clearly identifiable)
If the product name is slightly different, add a short explanation when submitting.
4. Request Supporting Documentation From the Supplier
If possible, ask your supplier for:
A letter of authorisation
Confirmation email stating they supply authentic goods
A document confirming they are a distributor or wholesaler
Even a simple email screenshot from the supplier can help.
5. Photos of the Product (Very Important)
Amazon often approves ungates faster when you include real photos, not just documents.
Take clear photos of:
The product in your hand
The product inside the box it arrived in
The shipping label (if it shows supplier details)
The packaging and branding
Any barcodes or labels
📸 Make sure photos are:
Well lit
Not blurry
Clearly show the physical product
This proves you actually possess the item and didn’t just upload an invoice.
6. Explain the Situation Clearly (Short & Professional)
When resubmitting, keep explanations:
Short
Professional
Factual
Example approach:
Where you purchased it
That the supplier is legitimate
That the product is authentic
That you can provide further documentation if required
You don’t need a long story — just clarity.
Important Reality Check (Very Important)
Even with:
A perfect invoice
A real supplier
Genuine products
👉 Amazon can still reject the application.
This is normal.
Some ungates are approved:
On the 2nd or 3rd attempt
Others on the 7th, 8th, or 10th attempt
Some even later
Persistence matters.
Each resubmission with more evidence increases your odds.
More information = higher approval probability
Final Tip for Getting Ungated Faster
Treat every ungating attempt like a legal case:
Over-prove everything
Assume Amazon knows nothing
Supply more evidence than they ask for
If an ungate is important to your business, keep resubmitting with stronger documentation each time