📹Getting Things Set Up
[1] Choosing Your Seller Plan
Before you create your business you’ll need to decide which Amazon selling plan you’ll be using. Here you can see the comparison between both individual and professional selling plans.
Need to register as a Sole Trader or set up a Limited (Ltd) company
Charged $49.95 / month (alongside FBA fees).
No limit to the number of units you can sell
Access to advertising and advanced selling tools
Can sell products in restricted categories
Access to the Buy Box
Don't need to register for Sole Trader or set up a Limited (Ltd) company
Only charged 99 cents per unit sold on Amazon (alongside FBA fees)
Can sell a maximum of 35 units per month
No access to advertising or advanced selling tools
Cannot sell products in restricted categories
Do not get access to the Buy Box
Make sure you use a brand-new email address when setting up your seller account.
Creating your seller account with a fresh email is critical. If you use an email address that has previously been linked to another Amazon account whether active, closed, or suspended Amazon may automatically associate the accounts. This can lead to verification issues, account linking, delays in approval, or even immediate suspension.
To avoid unnecessary risk and ensure a smooth account setup, always use an email address that has never been used with Amazon before.
We'd advise most people to get started with a professional selling plan; that way you can sell unlimited products on Amazon, this also works out to be slightly cheaper each month.
If you choose to go for an individual plan you will not need to set up as a Sole Trader or Limited company, so you can skip the next step! If you choose to start with the professional plan, you will need to set up as either a Sole Trader or Limited company. You can always start as an individual and convert to a professional plan later down the line if you'd prefer.
Before getting started with setting things up, you must be over the age of 18 - You will not be able to create an Amazon seller account if you are under the age of 18.
[2] Registering Your Business
As we discussed above, if you choose to sell via a professional plan, you’ll need to register as a Sole Trader or Limited company. Firstly, we'll go over the advantaged and disadvantages of both. It's worth noting that you are able to convert from being a Sole Trader to Limited company later down the line, however, this can require verification causing temporary account suspensions.
Costs: Registering a company with ASIC costs $474 to $538 AUD (2025). Once registered, you’ll receive an ACN immediately. Registering for an ABN (free) allows you to operate within 24–48 hours.
Tax Efficiency: Companies pay a 25% tax rate for small businesses. This can be more tax-efficient if you have a high personal income, as profits retained in the company are taxed at a lower rate.
Limited Liability: A Pty Ltd company protects personal assets by keeping finances separate from the business. Sole traders, however, have no distinction, putting personal finances at risk.
Wholesale Readiness: Transitioning to or starting wholesale requires a Pty Ltd company, as suppliers prefer registered entities for professionalism and legal protections. So keep that in mind when weighing out your options.
Registering as a sole trader in Australia is free.
You’ll need an ABN (Australian Business Number), which is usually issued immediately, but processing can sometimes take upto 20 business days. This ABN is required to set up your Amazon account, so delays may impact your start date.
Tax and accounting for sole traders are generally simpler and cheaper compared to a Pty Ltd company. However, there’s no separation between personal and business finances, meaning personal assets are at risk if the business incurs debts.
Limited Company: Register a company through here
Note; You can use other companies that offer services to help you register a business, but this comes at an additional cost.
Learn more about being a Sole Trader here
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