📂LTD or Sole Trader
In this guide, you can choose the path that fits your situation: either as a Limited Company (Pty Ltd) or a Sole Trader. Both options work for selling on Amazon Australia. Follow the one that suits you best.
Option 1: Limited Company (Pty Ltd)
A Pty Ltd is a proper company that is separate from you personally.
Why choose Pty Ltd?
Protects your personal assets
Looks professional to suppliers and Amazon
Easier to grow and scale
Step-by-step setup
Step 1: Register your company (ASIC)
Do this: here
Make sure the company name is correct; changing it later costs money.
Step 2: Get an ABN
Apply: here
Ensure the business structure matches your company type.
Step 3: Register for GST
Register: here
Late registration can cause penalties.
Step 4: Open a business bank account
Keep it separate from personal accounts
Step 5: Create your Amazon Seller Central account
Sign up here
Use company name and ABN
All details must match official records exactly.
Step 6: Keep track of money
Use accounting software for income, expenses, and fees
Option 2: Sole Trader
A Sole Trader is simpler and is just you running the business.
Why choose Sole Trader?
Fast and easy to start
Low cost
Good for beginners testing Amazon
Step-by-step setup
Step 1: Get an ABN
Apply: here
Select Sole Trader as your structure
Step 2: Register for GST (optional at first)
Register: here
You must register once revenue hits $75,000
Step 3: Open a separate bank account
Mixing accounts can make finances messy
Open a Business Bank here: Revolut
(You can pick your own Bank)
Step 4: Create your Amazon Seller Central account
Sign up: here
Use legal name and ABN
Using wrong structure may cause account problems
Step 5: Keep track of money
Record all sales and expenses
Choosing Your Path
New to Amazon? Start as a Sole Trader to learn and test.
Serious about growing and scaling? Use Pty Ltd from the start or switch later.
Both paths lead to a legal, compliant Amazon business. The key is proper setup, clean records, and treating your Amazon store like a real business.
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