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📝What Is Ungating

Ungating is the process of getting permission from Amazon to sell restricted brands and product categories. Amazon places these restrictions to protect customers and make sure sellers source genuine products. Every new seller will face these restrictions. The goal is to show Amazon that your products are real and your account can be trusted.

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Why Amazon Uses Restrictions

Amazon applies restrictions for several reasons

  • Protect customers from counterfeit or unsafe items

  • Ensure sellers source stock from real suppliers

  • Prevent unauthorised brand reselling

  • Maintain a safe marketplace for buyers and brands

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What You Need To Be Approved

Amazon only needs two things to unlock a brand

  • A valid invoice from a genuine supplier

  • Clear photos that show the items and the invoice

You do not need to buy the exact item you want to sell. You only need to match the brand. For example if you want to sell a Nivea product you can buy any cheap Nivea item and use that invoice to unlock the full brand.

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Which Brands Are Commonly Restricted

These are the most common groups beginners need to unlock

  • Beauty brands

  • Personal care and household brands

  • Toys and popular consumer brands

  • Larger licensed brands that protect their products

Restrictions are normal and part of every seller journey.

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Why Ungating Matters

Ungating is essential for growing an Amazon business

  • More brands unlock as your account gains trust

  • Auto ungates begin once your account has history

  • More profitable products become available

  • Your account becomes stronger and more reliable

Understanding these basics makes the full ungating process easier. The next steps are knowing where to buy stock and how to create a complete invoice package.

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