📈Building Account Trust
Amazon approves more ungates and removes more restrictions when your account shows consistent genuine activity. This is known as account trust. Sellers who build a strong trust record begin to receive auto ungates, meaning Amazon automatically unlocks brands without needing an invoice.
Building account trust makes every part of selling easier and should be a priority for new sellers.
What Amazon Looks At When Building Trust
Amazon monitors several key signals:
Order volume and consistent sales activity.
Successful ungates that use valid invoices.
Low return rates and good customer satisfaction.
Quick responses to customer messages.
Clean account health with no policy issues.
Accurate product listings and genuine stock.
The more positive signals your account shows, the more Amazon trusts you.
How To Build Trust Quickly
These actions make the biggest difference:
1. Send stock into FBA as early as possible
FBA orders improve trust faster than merchant fulfilled orders because Amazon can confirm your products and fulfilment quality.
2. Sell consistently
Even a few sales a day or a few sales a week help. Regular activity matters more than high volume.
3. Complete multiple ungates
Every successful ungate strengthens your account. Approvals tell Amazon that:
Your invoices are real.
Your suppliers are real.
You operate legitimately.
4. Keep your account health clean
Avoid policy warnings, complaints, or listing issues. Even small problems can slow down future approvals.
5. Use trusted suppliers
Invoices from recognised suppliers build trust faster because Amazon sees repeat verification with reliable sources.
When You Will Start Seeing Auto Ungates
Auto ungates usually start after your account shows:
A track record of successful ungates.
A growing sales history.
Clean account health.
Verified invoices from known suppliers.
Most sellers begin seeing auto ungates within a few months of consistent selling and regular ungate approvals.
Why Account Trust Matters
Strong account trust gives you:
Faster approvals.
Fewer restrictions.
Access to more brands without invoices.
A smoother experience with Seller Support.
Better long term account stability.
Amazon rewards sellers who operate consistently, follow the rules, and provide a good customer experience.
Building account trust is not complicated. Sell regularly, submit clean invoices, keep your account healthy, and Amazon will unlock more and more brands for you over time.
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