⚠️ This guide only applies if you originally set up your Amazon Seller Account as a Sole Trader.
If you started your account as a Limited Company (Pty Ltd), you can skip this step.
🔄 Why Conversion Matters
Many sellers begin as Sole Traders, but as your business grows, switching to a Pty Ltd company can provide:
Tax efficiency: Corporate tax rates can be lower than personal income tax.
Credibility: Suppliers often prefer dealing with registered companies.
Limited liability: Protects your personal assets if your business incurs debts.
However, changing your entity type on Amazon isn’t just a form update — it requires full account re-verification, which may cause delays if not done correctly.
🔄 Steps for Converting to a Pty Ltd Company
1. Register your Pty Ltd company
You can register a Pty Ltd company quickly through the Australian Securities & Investments Commission (ASIC) or service providers like Cleardocs, LegalVision, or Osome.
2. Notify the ATO
Once your Pty Ltd is registered, inform the Australian Taxation Office (ATO) that you are ceasing to trade as a Sole Trader.
3. File your final Sole Trader tax return
You must lodge a final individual tax return reporting your Sole Trader income.
Any business assets (e.g., stock, equipment) may need transferring to your new Pty Ltd company.
An accountant can help ensure this is done correctly.
4. Open a business bank account for your Pty Ltd
Amazon will require Pty Ltd bank details as part of the entity change.
Most banks in Australia offer quick business account setups for new companies.
Once your Pty Ltd is set up and your bank account is ready:
Open a case in Seller Central support via log or live chat.
Amazon may request you to email your documents (e.g., ASIC registration, company bank details, ABN) to [email protected].
Follow Amazon’s instructions carefully for full re-verification of your account.
⚠️ Important: During re-verification, your account may experience temporary restrictions. Plan this process when you can manage potential delays in selling.